Saudi Arabia is focusing on social media influencers as a key strategy to promote its tourism sector on a global scale. The Saudi Tourism Authority (STA) recently signed a memorandum of understanding (MoU) with a prominent national marketing services company.
This partnership aims to enhance the Kingdom’s outreach to international audiences and solidify its position as a leading global tourist destination.
The agreement highlights plans to conduct marketing studies targeting influential content creators across international markets. By doing so, the STA intends to build a comprehensive database of prominent influencers and identify key partners for future promotional campaigns, especially leading up to 2025.
This initiative aligns with the broader objectives of Vision 2030, Saudi Arabia’s national transformation plan, which emphasizes boosting the tourism sector's contribution to the country’s GDP and diversifying income sources. The STA’s efforts focus on highlighting Saudi Arabia’s unique cultural, heritage, and natural attractions.
As part of this strategy, the authority is deploying innovative marketing approaches tailored to resonate with international markets. The collaboration with social media influencers will help showcase the Kingdom’s diverse tourist offerings, including its rich history, breathtaking landscapes, and modern developments.
By engaging with global content creators, Saudi Arabia aims to foster a deeper connection with potential visitors, driving interest and tourism growth. This step underscores the STA’s commitment to elevating the tourism sector while aligning with the ambitious goals of Vision 2030.